Mobile technology has been steadily increasing in it’s presence since its arrival.
Smartphones and tablets are becoming more so staples in many households, and these devices offer a plethora of opportunities for businesses and creators to play and build.
Many businesses have already seized this mobile-scape opportunity with the creation of apps that build engagement and improve customer-service experiences, however with the undeniable truth that smartphones and tablets will not be disappearing but are instead evolving into wearables like fitbits and google glass—other industries and sectors will have no choice but to conform.
Traits that allow for mobile technology to be such a prominent trend are its mobility, design and accessibility/convenience. The possibilities that lie within the mobile digital landscape is a hub for activity. Not only will consumers expect to participate in online activities but there will be another expectation for a seamless integration between the digital and physical worlds. This is a trend that is here to stay, and evolve.
Using Amy Webb’s Slideshare, SXSW 2015 Digital Trends Session by Amy Webb, the 5 main questions above can be helpful as a guide in predicting new trends.
Trends are regularly coming and going, and with the digital world changing every second with innovation, there are actionable tools and behaviours you can incorporate to help you stay relevant. Here are 6 ways to help you get started:
- Use the social landscape to your advantage
Participate and listen-in on what the digital community is saying, especially niche communities. Great forums to join are:
- Follow fundraising campaigns
Often times, innovative ideas can have a difficult time coming into fruition due to financial restrictions, but with fundraising models like kickstarter and indiegogo, businesses and start-ups are having an easier time getting started. Campaigns on these platforms offer insight into what ideas are beginning to arise, what was the need and are these new ideas possible solutions for those difficulties.
- Pay attention to key digital innovators on social media
Stemming from the idea of “Using the social landscape to your advantage”, there are some corporations and businesses that have been more influential in comparison to others. These particular corporate-bodies are key players in shaping the digital space, and are regularly working in creating new products that will have an impact. Following them can allow insight into their thinking, as well as preparation for the future. Some of these key digital innovators are Apple, Google, Microsoft, Amazon and more.
- Monitor what is popular in the digital world.
When you are monitoring what is popular in the digital world, there is usually a reason for it’s popularity; this popularity is answering a need to a large group and community, and knowing what that need is can allow for further analysis. When the larger need is determined, questions of “are there other opportunities that have risen from this fulfilled need?” and “are there any missed opportunities in this digital property?” This methodology of thinking can help to predict future trends.
- Ask your network about their difficulties
Ask your network what digital struggles they are experiencing. This is especially handy for beginning the regular researching and awareness building of the available opportunities present for the digital landscape. Within your own network there are still archetypal personas that can be used to build opportunities upon, thus possibly beginning a new advancement that has the potential for being a new digital trend. This would be equivalent to finding the raw data that would be used for research and analysis.
- Self-reflection is still a useful tool
Your own struggles should be strongly considered. If you’re a digital professional or a part of the digital landscape, what better place to start than with someone who is regularly involved? As someone who works with these tools regularly, you’re able to see the nuances of the industry. Just like with any skill, this self-awareness, is a muscle that requires regular flexing.